Wednesday, December 27, 2006

Shop & Window Browse with a Twist - RFID

Via PC Advisor UK -

A location-based services trial that will see a famous Tokyo neighborhood blanketed with around 10,000 RFID (radio frequency identification) tags and other beacons got underway earlier this month.

The Tokyo Ubiquitous Network Project seeks to install RFID, infrared and wireless transmitters throughout Tokyo's Ginza area, which is the most famous shopping area in the capital. The tags and transmitters will provide location-related information to people carrying prototype readers developed for the trial, said Ken Sakamura, a professor at The University of Tokyo and the leader of the project.

The system works by matching a unique code sent out by each beacon with data stored on a server on the Internet. The data is obtained automatically by the terminal, which communicates back to the server via a wireless LAN connection and requests the data relevant to the beacon that is being picked up.

Sakamura envisages the system will be able to provide users with basic navigation and information about the shops and stores in the area in at least four languages: Japanese, English, Chinese and Korean.

For example, bringing the terminal close to an RFID tag on a street lamp will pinpoint the user's location and the system will be able to guide them to the nearest railway station while walking past a radio beacon in front of a shop might bring up details of current special offers or a menu for a restaurant.

"Ginza is the most famous shopping district in Japan," said Tokyo Governor Shintaro Ishihara at an event to launch the project. "In every building there are many shops, bars and clubs and it can be difficult to find the one you want. With this you can just push a button and find the where you want to go even if you're drunk!"

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