Via Wired.com -
Google's famous catchphrase, "Don't be evil," has become a shorthand mission statement for Silicon Valley, encompassing a variety of ideals that proponents say are good for business and good for the world: Embrace open platforms. Trust decisions to the wisdom of crowds. Treat your employees like gods. It's ironic, then, that one of the Valley's most successful companies ignored all these tenets. Here's how Apple succeeds by defying five core Valley principles.
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See the link above for all the rules and how Apple ignores them...
Awesome article.
Clearly, Apple is spiking their kool-aid with elfin magic...
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