The Phorm “Webwise” System

Via lightbluetouchpaper.org -

Last week I spent several hours at Phorm learning how their advertising system works — this is the system that is to be deployed by the UK’s largest ISPs to pick apart your web browsing activities to try and determine what interests you.

The idea is that advertisers can be more picky in who they serve adverts to… you’ll get travel ads if you’ve been looking to go to Pamplona for the running of the bulls, car adverts if you’ve been checking out the prices of Fords (the intent is that Phorm’s method of distilling down the ten most common words on the page will allow them to distinguish between a Fiesta and a Fiesta!)

I’ve now written up the extensive technical details that they provided (10 pages worth) which you can now download from my website.

Much of the information was already known, albeit perhaps not all minutiae. However, there were a number of new things that were disclosed.

Phorm explained the process by which an initial web request is redirected three times (using HTTP 307 responses) within their system so that they can inspect cookies to determine if the user has opted out of their system, so that they can set a unique identifier for the user (or collect it if it already exists), and finally to add a cookie that they forge to appear to come from someone else’s website. A number of very well-informed people on the UKCrypto mailing list have suggested that the last of these actions may be illegal under the Fraud Act 2006 and/or the Computer Misuse Act 1990.

Phorm also explained that they inspect a website’s “robots.txt” file to determine whether the website owner has specified that search engine “spiders” and other automated processing systems should not examine the site. This goes a little way towards obtaining the permission of the website owner for intercepting their traffic — however, in my view, failing to prohibit the GoogleBot from indexing your page is rather different from permitting your page contents to be snooped upon, so that Phorm can turn a profit from profiling your visitors.

Overall, I learnt nothing about the Phorm system that caused me to change my view that the system performs illegal interception as defined by s1 of the Regulation of Investigatory Powers Act 2000.