Saturday, May 31, 2008

Anger at 'Slutty' Starbucks Logo

Via BBC -

US coffee chain Starbucks has come under fire for a new logo that critics say is offensive and overly graphic.

The Resistance, a US-based Christian group, has called for a national boycott of the coffee-selling giant.

It says the chain's new logo has a naked woman on it with her legs "spread like a prostitute... The company might as well call themselves Slutbucks".

Starbucks says the image - based on a 16th century Norse design of a mermaid with two-tails - is not inappropriate.

Rather, the image is a more conservative version of the original Starbucks design, which hung above the chain's first store when it opened in Seattle's Pike Place Market in 1971.

It says the image - the longstanding logo for Pike Place bags of coffee - is appearing on some of its cups as part of a promotion, and will remain "for several weeks".

Howard Schultz, who bought Starbucks in 1982, described the emblem in his memoirs as "bare-breasted and Rubenesque; [it] was supposed to be as seductive as coffee itself".


Based in San Diego, the Resistance claims to have more than 3,000 members across the US and has gained a reputation for espousing diverse conspiracy theories.


Someome tell Resistance there there are more important things in the world to yell about, this one is kinda silly. Srsly.

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