Hacking the Psyche

Via O'Reilly -

In this article, I want to persuade you of the real possibility and high probability that, in the very near future, remote entities will be able target people's on-line presence to capture and leverage their emotional states and feelings. There are some very extreme implications of this from a security and privacy perspective, and this is the scope I will adhere to in this article. On the flip side, the ideas presented in this article can be leveraged to construct powerful business decisioning and measurement capabilities, a topic that deserves it's own space - I will cover this subject in a separate article in the next few days.

Before I go any further, I want to stress that the purpose of this article is not to spread undue alarm, nor is the purpose to portray social online media as an evil. I personally utilize the many avenues of online communication and collaboration facilitated by the Generation Y culture. The purpose of this article, instead, is to share some of my initial thoughts on the possibilities of abuse, specific to the mapping of individual feelings online and possible implications.

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