Wednesday, March 11, 2009

Google Serves Up Behavioural Ads

Via BBC -

Google has entered the sometimes controversial arena of behaviour-based advertising.

It has launched a system that will serve up ads to web users based on their previous online activities.

The search giant is offering users the chance to see and edit their profiles and it will also offer them the choice to opt out of the service.

But privacy campaigners are outraged by the move, with Privacy International calling for a parliamentary enquiry.


Check out this EFF article on the ads as well...

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