Facebook may have done an about-face with its policies on using user data, but the social network's struggle to balance business with privacy is far from over.
Facebook's backtracking announcement came just hours after word broke that the Electronic Privacy Information Center (EPIC), an advocacy group based in Washington, D.C., intended to file a formal complaint with the Federal Trade Commission over the altered licenses.
"What we sensed was taking place was that Facebook was asserting a greater legal authority over the user-generated content," says EPIC Executive Director Marc Rotenberg. "It represented a fundamental shift in terms of how the company saw its ability to exercise control over what its users were posting, and that really concerned us."
Shortly after Rotenberg shared those concerns and his complaint-filing intentions with PC World, he received a phone call.
"We got a call late last night from Facebook and they said that they were thinking of going back to their original terms of service," he says. "We said that if they would agree to do that, we wouldn't see the need to file the complaint."
The complaint--which ran 25 pages and had support from about a dozen other consumer and civil liberty groups--essentially asked the FTC to require Facebook to readopt its previous policies. The fact that Facebook ended up doing so on its own was a pleasant, though perhaps unexpected, surprise.
"We've been in this situation before with other companies that have really dug in their heels and tried to fight it out in the courts and the media. I think Facebook did the right thing," Rotenberg says.